Wye Organic
Wye Organic is an established farm in South Herefordshire, set in the heart of the iconic Wye Valley. The farm has been fully organic for over 20 years. It combines a traditional market garden, producing a variety of vegetables and flowers, with extensive pasture used for rearing beef, lamb, and wild venison, blending sustainable livestock farming with horticultural expertise.
LOCATION
Wye Valley, Herefordshire
TYPE OF RETAIL OFFER
Background
Wye Organics weekly veg boxes feature the best of what’s in season from the farm, supplemented by other local organic growers when needed, and are available in Small, Medium, or Large with home delivery or local pick-up. Meat boxes bring farm-fresh beef, lamb, wild venison, chicken, and pork directly to customers, with options for classic Family Favourites or premium Butcher’s Choice cuts. Wye Organic also delivers seasonal flowers throughout the year—fresh bouquets in spring and summer, festive foliage in December, and dried arrangements through winter—providing a sustainable, farm-to-door experience that supports local producers and celebrates British seasonal produce.
The Challenge
Wye Organic’s previous system offered a poor user experience and lacked the ability to create custom pages or control website content. This limited their online presence and brand visibility, making it difficult to showcase their products effectively and engage customers.
The Solution
By moving to Growing Good, Wye Organic gained full control over their website and store design, improving the overall user experience. The unified platform makes it easy to sell their diverse range of products—including veg boxes, meat boxes, and flower subscriptions—while allowing customers to manage orders and subscriptions seamlessly, helping the farm grow both its online presence and sales.
