Bwyd Dyfi Hub

Background

Bwyd Dyfi Hub provides weekly collections and home deliveries for customers in and around Aberystwyth. Orders can be delivered directly to homes or picked up at convenient drop-off points, including Aberystwyth Arts Centre, Bow Street, Borth, Taliesin, Talybont, Llanilar, Devil's Bridge, and more.

Bwyd Dyfi Hub offers fresh, seasonal produce sourced from local organic and agroecological farms. Its range includes fruit and vegetables, eggs, meat, dairy, bread, and more.

Customers can order online with flexible delivery or collection options. By purchasing through Bwyd Dyfi Hub, they support small local farms, reduce food miles, and contribute to a fairer, more resilient food system. The hub focuses on high-quality, sustainably grown food that benefits people, producers, and the planet.

The Challenge

Their previous order management system required customers to place new orders each week, making it difficult to build a stable base of subscription orders. Without their own website, online discovery was limited, and the outdated user interface reduced customer engagement. The restrictive ordering window also discouraged some customers, as the shop appeared closed at times. Much of the administration had to be handled manually, leaving little capacity to grow their offerings or improve customer experience.

The Solution

By moving to Growing Good, they adopted a more standardized veg box model with a simplified setup that works seamlessly with local producers. The improved online presence and streamlined ordering process have allowed them to expand their product range, grow subscription numbers, and significantly reduce administrative workload, freeing time to focus on higher-value tasks.

Check out the hubs website here: https://www.bwyddyfihub.co.uk/