Product & Data Insight Manager

About the Role

Our customers are growers, farmers, wholesalers and retailers. They're busy, often working long hours, and they rely on Growing Good to make their businesses run. Understanding their - what slows them down, what keeps them up at night, what would genuinely change things for them - is what makes everything we build worthwhile.

This role exists to own that understanding. You'll be the bridge between our customers and our product team: spending real time with growers, running discovery interviews, identifying patterns in how people use the platform, and translating all of that into clear opportunities for us to work on.

Part of that means developing a genuine picture of what high performance looks like in this sector - combining platform data with qualitative insight to understand what the best-run veg box schemes do differently, and helping us articulate that in ways that are useful both internally and to the growers we serve.

This isn't a delivery role. You won't be handed a backlog. You'll be expected to find the problems worth solving and make a compelling case for why they matter.

What You'll Do

Customer Discovery & Research

• Own the end-to-end discovery process: recruiting participants, running interviews, synthesising findings, and bringing insights back to the team in a way that's clear and actionable.
• Build ongoing relationships with customers who act as a regular sounding board, so discovery is continuous, not just a one-off exercise.
• Observe how users actually work - understanding their week, their workflows, and the moments where things break down.
• Combine qualitative research (interviews, walkthroughs, observation) with quantitative analysis (usage data, surveys) to build a complete picture.

Bridging Customers & Product

• Act as the voice of the customer inside the product team, ensuring what we build is grounded in real, observed problems rather than assumptions.
• Translate discovery findings into crisp problem statements and opportunity areas that feed directly into roadmap conversations.
• Represent the customer perspective in team discussions, prioritisation decisions, and sprint planning.

Data, Analytics & Sector Insight

• Use product analytics to monitor feature adoption, surface behavioural patterns, and identify where customers are struggling or disengaging.
• Define metrics that help us understand whether we're solving the right problems, not just shipping features.
• Go beyond product usage: develop a data-informed view of what good looks like for a veg box scheme - across retention, fulfilment, customer growth and operational efficiency.
• Use that understanding to identify standout operators and document what they do well, producing concise case studies that celebrate innovation and high performance in the sector. These will inform our product thinking internally and, in time, be shared with the wider community of growers we serve.
• Bring data and qualitative insight together to tell a complete, honest story about where we should focus next.

Cross-functional Collaboration

• Share discovery and sector learnings with the broader team - including sales and customer success - so customer understanding flows across the whole business.
• Help us build the habits and practices around discovery that will serve us as we grow.

What We're Looking For

Experience

• 3 to 5 years in product management, with a strong focus on discovery and customer research, ideally in a B2B SaaS environment.
• Proven experience running structured customer interviews and turning insights into product decisions that shipped and worked.
• Comfortable with data: able to work with analytics tools, identify meaningful patterns, and construct a clear, evidence-based narrative from what you find.
• Experience producing written insight - whether that's research summaries, opportunity briefs, or similar - in a way that's useful to a non-technical audience.
• Comfortable operating in a small, fast-moving team where process is light and ownership is high.
• Familiarity with agriculture, food production, or the world of small-scale independent businesses is a genuine bonus. Our customers have a distinct and wonderful way of working, and understanding it matters.

Skills & Qualities

• Exceptional listener and interviewer. You know how to ask open questions, follow the thread, and hear what's not being said.
• Data-literate. You can work with analytics tools, interpret product data, and use numbers to validate or challenge what you're hearing qualitatively.
• Clear communicator. You can distil a dozen customer conversations into the two or three things that really matter, in a way the whole team can act on.
• Self-directed and organised. In a lean startup, you'll manage your own time and workload without a lot of scaffolding around you.
• Genuinely curious about people and their work - especially people who grow and sell food for a living.
• Values-driven. You care about the mission, not just the product. Our customers are doing something important, and this role is an opportunity to support them meaningfully.

What We Offer

• A fully remote role with flexibility in how and where you work.
• Real ownership in a small, empowered team where your work will visibly shape what we build.
• The opportunity to help establish discovery as a core practice at a company that genuinely believes in listening first.
• The chance to work in service of local food systems - an industry that matters, and a community of customers who are passionate about what they do.